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kin8® Market Discovery Program

Increase the speed and scale of your research commercialisation with

kin8’s® Market Discovery Program (MDP)

About this program

kin8 brings industry collaborators to work alongside your researchers on a rapid market discovery process for research based innovations. 

Guiding researchers, commercial teams, and industry based collaborators through a  structured market discovery process, kin8 offers an efficient way to increase the speed, scale, and success of your research commercialsion. 

The Process


1. We help you to find, review, and select your best research projects to participate in the MDP.


2. We facilitate a kick-off workshop with key commercialisation stakeholders to align objectives and confirm the IP position for each project.


3. We match kin8 network collaborators with researchers to form teams.


4. The teams complete kin8’s 12 week MDP supported by a kin8 program manager

  • Weeks 1-3: Establish and Explore

  • Weeks 4-7: Customer/partner direct discovery

  • Weeks 8-12: Product/offer testing


5. ​​We facilitate a wrap-up workshop and delivery of commercialisation options reports.

What's Included

  • Industry experts from the exclusive kin8 network to collaborate with your researchers on kin8’s MDP.

  • A program manager to facilitate kick off and wrap up workshops, and guide researchers and industry collaborators through kin8’s MDP.

  • Listing of projects on kin8’s open innovation partner platforms, establishing a gateway to large global innovation seekers.

What You'll Receive

At the conclusion of kin8’s 12 week rapid MDP, you will receive a commercial options report which includes:

  • A summary of market opportunities supported by real market feedback.

  • Recommendations on potential commercialisation options including, licensing, spinout, sale of technology, pivot or return to bench.

  • A list of any validated potential customers, commercialisation partners or investors for your commercial team to engage. (We can also provide direct introductions where relevant)

  • An action plan with next steps to continue the commercial development.

This Will Allow you To

  • Gain visibility on a broad set of market opportunities to maximise the value of the research. 

  • Make fast and informed decisions around the commercial potential of research projects. 

  • Strengthen your position when negotiating with potential commercialisation partners.

  • More effectively communicate the value and opportunity of your research innovations with potential industry and investment partners.

Download Program Overview

Click here to download

Program Support

kin8 Program Managers

The kin8 program managers support the overall running and coordination of the MDP program. They bring extensive experience in facilitating multi-party collaborations and commercialising innovation.

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Matthew Frith​



Matt has significant experience working with Universities and researchers to commercialise new innovation. Matt led the establishment and delivery of RMIT Activator's startup programs and the evolution of Activator's strategy and operating model. Further, Matt led kin8's multi-year engagement with The University of Queensland supporting the translation of their BeUpstanidng program of research. Matt excels at bringing clarity from complexity to help teams successfully deliver innovative social and commercial outcomes. More on Matt here.

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Damien Thomas


Damien Thomas is an industry leader in strategy and commercialisation. He has strong connections in the private, government and university sectors across Australia, Asia, USA and Europe. He has led teams in collaborating with industry through uptake of innovation and technology. More on Damien here.

Open Innovation Network

Our open innovation partners provide an access point and visibility to explore global markets and opportunities as part of the MDP. Facilitators will connect relevant participants as appropriate. 


Asia Open Innovation Partner: IPI Singapore

Intellectual Property Intermediary (IPI) was established under Singapore’s Ministry of Trade and Industry. IPI focuses on industry needs and translates their innovation objectives into specific technology requirements to enable enterprises to develop new processes, products and services.

Europe Open Innovation Partner: Innoget

Innoget is the Open Innovation and Science Network for technology, knowledge and capabilities transfer. Innoget facilitates collaboration between innovation seekers and innovation suppliers such as large enterprises

The kin8 Network

The kin8 network is a community of industry based executives and entrepreneurs that collaborate on kin8 projects. 


Our kin8 network members provide researchers an industry connection point to explore markets and partnership opportunities as part of the MDC. Facilitators will connect relevant participants as appropriate. 


Members of the kin8 network also feature as mentors and guest facilitators. Meet the rest of the Network here.

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Mark Buzza

Head of Clinical Research Programs, 



Penny Weber




Dr Priya Subramaniam

Principal and Founder, Prosquare Solutions

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Pete Saunders

CEO and Co-Founder, Health Delivered

Industry and Investor Network

kin8 has established relationships with investors and industry partners in Australia and around the world to assist in the commercialisation.

Some partners include:

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Skalata Ventures

Skalata Ventures is a fully-integrated seed investment program designed to help early stage companies prepare to scale and grow into significant and sustainable businesses.

ACS Bay City Labs

ACS is the professional association for Australia’s technology sector. Bay City Labs is the Melbourne arm of the ACS network of scale up and innovation labs which includes Sydney’s Harbour City Labs and Brisbane’s River City Labs along with Startup Catalyst and the RCL Accelerator program.


Contact us to find out more about the Market Discovery Program

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